At the beginning of the school year, Mojo Ad — the Missouri School of Journalism’s student-staffed professional-services advertising agency that works with clients such as US Bank, Hallmark and Redbox — creates their annual State of the YAYA report on the youth and young adult market. The (incredibly talented!) Mojo Ad students work together to create a (beautiful!) factbook and presentation loaded with insights about 18- to 24-year-olds. Since I’m the Mojo Ad teaching assistant, I didn’t do any of the grunt work, but I coached the AEs and APs as they identified insights. I’m so amazed by the final product!
If the teaser video whets your appetite, please check out the 2011 State of the YAYA book!