At the beginning of the school year, Mojo Ad — the Missouri School of Journalism’s student-staffed professional-services advertising agency that works with clients such as US Bank, Hallmark and Redbox — creates their annual State of the YAYA report on the youth and young adult market. The (incredibly talented!) Mojo Ad students work together to create a (beautiful!) factbook and presentation loaded with insights about 18- to 24-year-olds. Since I’m the Mojo Ad teaching assistant, I didn’t do any of the grunt work, but I coached the AEs and APs as they identified insights. I’m so amazed by the final product!