gwendolyn faith is not a crayon.

Hello, I’m Gwen.

I work in advertising. I play in the kitchen.

I’m part tweenager. (Look at my iTunes playlist.)

I’m part Grandma. (Look at my oversize cardi collection.)

I’m part Romy or Michelle. (Look at the height of my hair.)

As a Christian, I'm learning how to glorify God in the everyday. To live into the status quo, like Jesus' own Manchurian candidate, and seep grace through its cracks.

I wish my life were a musical, but other than that, I’m pretty content.

(No surprise I also like to Yelp.)

The Casual Vacancy
The Explicit Gospel
Gone Girl
The Chaperone
Cutting for Stone

Gwen Daniels's favorite books »

Posts tagged "advertising"



I have earlier posted work about Dove’s communication strategy and the "Real Beauty" angle and also how P&G with brands such as Tide and Pantene have promoted the role of the power mum and embraced career women.

Now, Always have launched a new campaign focusing on the phrase “like a girl” and declares its mission to redefine the expression to reference to strength instead of weakness.

For the past 30 years, Always has been empowering girls globally and brought puberty education to millions of adolescent girls. This campaign created by Leo Burnett seeks to improve girls self-esteem and eliminate the confidence crisis among girls and the negative impact of stereotypering.

Watch the latest feminist-themed social experiment here and check out for more.

Can y’all tell I’m really excited about Always’ Like A Girl campaign?!


We absolutely LOVE the new #LikeAGirl video/campaign from P&G and Always, which seeks to change the connotations behind the phrase, “You [verb] like a girl.”

Always is writing the rules of what it means to do things #LikeAGirl! (Yes, my client’s campaign made me cry a little.)


New hilarity from Hello Flo, the tampon subscription service. (If you’re uncomfortable with the subject matter, you’ll definitely want to give this a pass.)

Chief Executive Officer, Founder: Naama Bloom
Writers, Directors: Jamie T. McCelland, Pete Marquis
Production Company: Hayden 5
Producer: Todd Wiseman Jr.
Executive Producer: Milos S. Silber
Director of Photography: Josh Fisher
Production Designer: Ally Nesmith
UMP: Dale Arroyo
Editing Company: Beast Editorial
Editor: Karen Kourtessis
Post Producer: Valerie Iorio
Executive Producer: Helena Lee

The latest ad from the FemCare subscription service Hello Flo delivers LOL laughs and takes taboo out of girls’ periods—even if you’re not, like me, immersed in the FemCare category from nine to five and then some!

Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Elon Musk

via: BrainyQuote

(via paulisakson)

I’m a big believer that brands can have vulnerabilities—that imperfections lead to depth of character and ultimately make brands more intriguing.


I finally got a chance to have a proper sit down with this extraordinarily good piece of writing by Martin Weigel, which about every Planner I know read and shared already. Requires little introduction. Brilliant stuff.

You see, we’ve come to define ‘social’ in unintentional Orwellian double-speak. ‘Social’ has come to mean the exact opposite of what it’s meant for centuries. Instead of actual interaction and communication, we define ‘social’ as once- or twice-removed ego validation through button-clicking.

'Social' is what happens when someone posts personal information—photos, thoughts, announcements, favorite songs, jokes—on the internet and another person comes along and clicks a thumbs up icon or a star or a heart. If someone’s really 'social,' they’ll even type a comment or reply.

Kids aren’t leaving social networks. They’re redefining the word ‘social.’ Rather, they’re actually using the word with the intent of its original meaning: making contact with other human beings. Communicating. Back-and-forth, fairly immediate dialogue. Most of it digitally. But most of it with the intent of a conversation where two (or more) people are exchanging information and emotion. Not posting it. Exchanging it.

Bailey Lauerman’s Cliff Watson on the evolution of social media—which, following teens’ lead, we increasingly define not as static, interface-based URLs and apps but as straightforward messaging services. Insightful (and funny!) food for thought for anyone who works in the marketing realm!

(via wearethedigitalkids)



Ads with a New Purpose by Ogilvy & Mather for IBM’s Smarter Cities campaign

view video

Ohb-sessed with this simple but stunning execution that brings to life IBM’s mission to create solutions that help cities all over the world get smarter in order to make life in those cities better for everyone.

In another brilliant initiative that underscores the company’s mission, IBM researchers redesigned the bus routes across Ivory Coast’s largest city using data from mobile phones

(via yaknow-yanow)


Important implications for anyone trying to appeal to parents, especially moms, these days.


Intrigued by a study showing parents were no happier than non-parents, Jennifer Senior, a contributing editor at New York magazine, traveled across the country to observe how—and maybe even ascertain why—too many parents make themselves miserable in a quest to raise smart, happy kids.

Newsweek spoke with Senior about her new book, All Joy and No Fun, which explores the many mysteries of the modern family, including why mothers can’t relax, and why neuroscience offers better child-rearing advice than any parenting book.

The Parent Trapped