gwendolyn faith is not a crayon.

Hello, I’m Gwen.

I work in advertising. I play in the kitchen.

I’m part tweenager. (Look at my iTunes playlist.)

I’m part Grandma. (Look at my oversize cardi collection.)

I’m part Romy or Michelle. (Look at the height of my hair.)

As a Christian, I'm learning how to glorify God in the everyday. To live into the status quo, like Jesus' own Manchurian candidate, and seep grace through its cracks.

I wish my life were a musical, but other than that, I’m pretty content.

(No surprise I also like to Yelp.)

The Casual Vacancy
The Explicit Gospel
Freedom
Gone Girl
The Chaperone
Cutting for Stone


Gwen Daniels's favorite books »


Posts tagged "account planning"
So much of creativity is making familiar things strange and strange things familiar. You can really only do this if you keep thinking like an outsider. You don’t necessarily have to leave, but if you don’t, you have to find other ways to think like an outsider.
Brand is just a perception, and perception will match reality over time. Sometimes it will be ahead, other times it will be behind. But brand is simply a collective impression some have about a product.

Elon Musk

via: BrainyQuote

(via paulisakson)

I’m a big believer that brands can have vulnerabilities—that imperfections lead to depth of character and ultimately make brands more intriguing.

gigidowns:

I finally got a chance to have a proper sit down with this extraordinarily good piece of writing by Martin Weigel, which about every Planner I know read and shared already. Requires little introduction. Brilliant stuff.

You see, we’ve come to define ‘social’ in unintentional Orwellian double-speak. ‘Social’ has come to mean the exact opposite of what it’s meant for centuries. Instead of actual interaction and communication, we define ‘social’ as once- or twice-removed ego validation through button-clicking.

'Social' is what happens when someone posts personal information—photos, thoughts, announcements, favorite songs, jokes—on the internet and another person comes along and clicks a thumbs up icon or a star or a heart. If someone’s really 'social,' they’ll even type a comment or reply.

Kids aren’t leaving social networks. They’re redefining the word ‘social.’ Rather, they’re actually using the word with the intent of its original meaning: making contact with other human beings. Communicating. Back-and-forth, fairly immediate dialogue. Most of it digitally. But most of it with the intent of a conversation where two (or more) people are exchanging information and emotion. Not posting it. Exchanging it.

Bailey Lauerman’s Cliff Watson on the evolution of social media—which, following teens’ lead, we increasingly define not as static, interface-based URLs and apps but as straightforward messaging services. Insightful (and funny!) food for thought for anyone who works in the marketing realm!

(via wearethedigitalkids)

meredithbklyn:

rerylikes:

Ads with a New Purpose by Ogilvy & Mather for IBM’s Smarter Cities campaign

view video

Ohb-sessed with this simple but stunning execution that brings to life IBM’s mission to create solutions that help cities all over the world get smarter in order to make life in those cities better for everyone.

In another brilliant initiative that underscores the company’s mission, IBM researchers redesigned the bus routes across Ivory Coast’s largest city using data from mobile phones

(via yaknow-yanow)

gigidowns:

Important implications for anyone trying to appeal to parents, especially moms, these days.

newsweek:

Intrigued by a study showing parents were no happier than non-parents, Jennifer Senior, a contributing editor at New York magazine, traveled across the country to observe how—and maybe even ascertain why—too many parents make themselves miserable in a quest to raise smart, happy kids.

Newsweek spoke with Senior about her new book, All Joy and No Fun, which explores the many mysteries of the modern family, including why mothers can’t relax, and why neuroscience offers better child-rearing advice than any parenting book.

The Parent Trapped

Anthropology teaches us that in every culture, miniatures possess the power to unlock imaginations. Whether it’s a dollhouse, toy truck, or some other tiny talisman, miniatures look and feel real, but their size gives us the permission to suspend disbelief, daydream, and play.

Remember The Nutcracker? In between pirouettes, a toy nutcracker comes to life, defeats an evil mouse, and whisks the heroine away to a magical kingdom. That, in a nutshell, is the story we implicitly tell ourselves about our miniature computers—one of youth, freedom, and possessing the key to a much larger world.

From the Google study The Meaning of Mobile, which we discussed in a Google meeting at work today

Like the miniature kitchenette or car that unlocks infinite ideas in a child, our pocket-sized mobile phones serve as a portal to possibilities. With our mobile phones in hand, we can experiment with our identities, trying different personas and experiences to find the best fit, and make meaning of the physical world around us, recording and discovering memories that make a place significant.

The best brands will build experience that leverage what mobile truly means to us.

Have we forgotten that being social means connecting with the people in your life? In today’s world of growth hacking and viral marketing, we have taken social to mean acquiring likes and followers so that we can post a photo to Facebook or a quip to Twitter. Most often we forget the forgotten half of being social: intimate conversation.

Since we tend to communicate intimately (email, conversations, etc.) much more than we post to Facebook, it’s shocking that most products and brands are missing such a core growth channel to achieve success.

The nature of conversation that your product or content generates is strongly defined by the nature with which it is personal to the user. Buying a car, picking a new pair of glasses or deciding what to do with your 401k? Chances are the best mechanism for inspiring a conversation is to drive toward intimate conversations. These are highly personal categories and often involve only the closest people in your life.

stepa:

What briefs at W+K look like.