Article without dots demonstrates the effectiveness of a blackhead remover
Agency asked a popular teen magazine to remove all the dots from an article to dramatize the benefits of Yardley’s Blackhead Solution.
Advertising Agency: Bester Burke Slingers, Cape Town, South Africa
Creative Director: Wallace Seggie
Art Director: Tim Jones
Copywriter: Ruan AJ Coetzee
clever! an unexpected but dramatic visualization of the product benefit.
(via stepa)