gwendolyn faith is not a crayon.

Hello, I’m Gwen.

I work in advertising. I play in the kitchen.

I’m part tweenager. (Look at my iTunes playlist.)

I’m part Grandma. (Look at my oversize cardi collection.)

I’m part Romy or Michelle. (Look at the height of my hair.)

As a Christian, I'm learning how to glorify God in the everyday. To live into the status quo, like Jesus' own Manchurian candidate, and seep grace through its cracks.

I wish my life were a musical, but other than that, I’m pretty content.

(No surprise I also like to Yelp.)

The Casual Vacancy
The Explicit Gospel
Gone Girl
The Chaperone
Cutting for Stone

Gwen Daniels's favorite books »


Fireworks over Navy Pier.

Beautiful! Can we please extend the holiday weekend?! I didn’t get enough afternoons at the beach or lunch and dinner dates with my girlfriends.

In the past few weeks, two friends have accepted new jobs after months of searching. Congratulations, lovelies. Always excited for a chance to bake, I invited ‘em over for Mississippi Mud Pie to celebrate!

I would’ve felt guilty about the pie’s simplicity if it weren’t so decadent: Fill an Oreo crust with a quick bourbon-spiked fudge and a thick layer of coffee ice cream. Top with a bourbon chocolate sauce before slicing and serving!

photos via pink parsley.


Oh summer storms. #chicago #hideyokids #lightening #eek

As if we’d let Rebba move to Knoxville for her public defense fellowship without a celebratory send-off! Sara Jane, Sarina, Hannah and I planned a Before-the-Bar Crawl for Rebba and all her friends around the Six Corners of Wicker Park. Although we didn’t crawl as much as we planned, Chop Shop and Revel Room made perfect spots for a night out—especially since Revel Room has added a dance floor with lots of ’90s pop and rap!

{PS: I found a new favorite kale salad—yes, again—in Chop Shop’s Wilted Kale Salad with shaved cremini mushrooms, Parmesan and balsamic vinaigrette, almost fluffy in texture and topped with a jiggling soft-boiled egg.}

On her way home from a wedding, Lauren stopped in the Windy City for a solid 18 hours. Rather than filling the afternoon with a tourist activity, we did a lot of little things, as routine as if we lived around the corner instead of across the country.

We made breakfast tacos with chorizo and zucchini for brunch at home. Ran errands that demanded to be done. Walked and talked for a couple of miles. Grabbed gourmet ice cream at the shop down the street. Did each other’s hair and makeup before heading out.

I think the most beautiful friendships enhance the everyday.



I have earlier posted work about Dove’s communication strategy and the "Real Beauty" angle and also how P&G with brands such as Tide and Pantene have promoted the role of the power mum and embraced career women.

Now, Always have launched a new campaign focusing on the phrase “like a girl” and declares its mission to redefine the expression to reference to strength instead of weakness.

For the past 30 years, Always has been empowering girls globally and brought puberty education to millions of adolescent girls. This campaign created by Leo Burnett seeks to improve girls self-esteem and eliminate the confidence crisis among girls and the negative impact of stereotypering.

Watch the latest feminist-themed social experiment here and check out for more.

Can y’all tell I’m really excited about Always’ Like A Girl campaign?!


We absolutely LOVE the new #LikeAGirl video/campaign from P&G and Always, which seeks to change the connotations behind the phrase, “You [verb] like a girl.”

Always is writing the rules of what it means to do things #LikeAGirl! (Yes, my client’s campaign made me cry a little.)


President Snow addresses Panem in this ‘Mockingjay’ teaser—with a surprise guest!

Somehow I haven’t yet seen the Mockingjay trailer in my dashboard?!

The gender gap in pay would be considerably reduced and might even vanish if firms did not have an incentive to disproportionately reward individuals who worked long hours and who worked particular hours. Such change has already occurred in various sectors, but not in enough.
Any theology that does not live with a sense of the immediate return of Christ is a theology that takes the edge off the urgency of faith. But any theology that does not cause us to live as though the world will be here for thousands of years is a theology that leads us into social irresponsibility.
Tony Campolo (via blakebaggott)