February 2012
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“No matter which way you cut it, at the heart of the brief there should always be...”
– Planner Dan Pankraz in his smart blog post Ten Tips for Crafting a Great Communications Challenge — The Heart of a Great Creative Brief
Dan already knows what I’ve been learning over the past year or two.
Don’t settle for “persuading” or “repositioning.”
...
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Getting Life Experience or, Watching TV Is Part Of...
Reblogged because I love this perspective. And I love TV.
danwrites:
My first (creative) partner was a girl in my ad school during my third year doing a Bachelor of Communications at AUT.
She was great, we did a lot of interesting work together.
There was one thing about her that I found odd.
She didn’t watch television.
Her family didn’t have one. She was raised like this. Instead of watching...
January 2012
27 posts
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WatchAn 11-minute sneak peak of the upcoming Grey’s Anatomy alternate reality episode — and since I’m one of the only people in the world who thoroughly enjoyed last year’s Grey’s Anatomy musical, I can say I’m legitimately excited about another out-of-the-box ep.
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“I came across a pro-con list of people I was potentially going to ask to my...”
– My lovely friend Jill, whose priorities I share
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“And most humans have two contradictory impulses: we love and need one another,...”
– Susan Cain, an (the?) “introversion expert,” in the New York Times’ The Rise of the New Groupthink, which suggests despite society’s inclination toward group activity and “groupthink,” creativity and productivity are best fostered individually and in solitude
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I'm just going to say it,
anniehinton:
I am NOT spontaneous. Give me plans or give me death.
All I ever want.
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December 2011
35 posts
women, stop submitting to men.
A beautiful Biblical reminder from Russell Moore, Dean of the School of Theology at The Southern Baptist Theological Seminary (via).
Those of us who hold to so-called “traditional gender roles” are often assumed to believe that women should submit to men. This isn’t true.
Indeed, a primary problem in our culture and in our churches isn’t that women aren’t submissive enough to men, but...
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“[W]omen are aware of external expectations around “doing it all” and...”
– MediaPost on the new Ipsos study “Today’s Women: Newfound Power, Persistent Expectations”
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Merry Christmas to all!
The people who walked in darkness have seen a great light; those who dwelt in a land of deep darkness, on them has light shone. You have multiplied the nation; you have increased its joy; they rejoice before you as with joy at the harvest, as they are glad when they divide the spoil. For the yoke of his burden, and the staff for his shoulder, the rod of his oppressor,...
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Randomness adds luster
stevespinello:
From HBR’s Daily Stat:
In an experiment that provided participants with an opportunity to buy a discounted coffee mug, those who were told they had been randomly selected to get the discount were 3 times more likely to want to buy than people who believed everyone got the discount. Researchers Jerry M. Burger and David F. Caldwell of Santa Clara University say such “special”...