Have y’all hard about Amazon Smile?! Apparently I’ve been in the dark for the past few months, but from now on, I’ll be making my purchases in support of one of my favorite charities. (You can pick from countless organizations beyond the few featured on the Amazon Smile homepage.)
When you log into Amazon do it via the http://smile.amazon.com/ address. They’ll prompt you once to setup you a charity of choice and they donate a small (0.5%) percentage to the charity of your purchase. Not a HUGE percentage but everything counts. All prices are the same you just have to remember to go to smile.amazon.com.
You see, we’ve come to define ‘social’ in unintentional Orwellian double-speak. ‘Social’ has come to mean the exact opposite of what it’s meant for centuries. Instead of actual interaction and communication, we define ‘social’ as once- or twice-removed ego validation through button-clicking.
'Social' is what happens when someone posts personal information—photos, thoughts, announcements, favorite songs, jokes—on the internet and another person comes along and clicks a thumbs up icon or a star or a heart. If someone’s really 'social,' they’ll even type a comment or reply.
Kids aren’t leaving social networks. They’re redefining the word ‘social.’ Rather, they’re actually using the word with the intent of its original meaning: making contact with other human beings. Communicating. Back-and-forth, fairly immediate dialogue. Most of it digitally. But most of it with the intent of a conversation where two (or more) people are exchanging information and emotion. Not posting it. Exchanging it.
Bailey Lauerman’s Cliff Watson on the evolution of social media—which, following teens’ lead, we increasingly define not as static, interface-based URLs and apps but as straightforward messaging services. Insightful (and funny!) food for thought for anyone who works in the marketing realm!